WWDD: what it is and how to use it

What Would Davidson Do: my read, in a minute. Nine parts, every time. Three reads a month are free.

What Would Davidson Do is the read I would give you on a call, built from 23 years of my actual work, experiences, and recommendations, delivered by AI in minutes. You bring what's going on. You get my read, my frameworks filled in with your details, a true story from my work when one fits, and the real science behind why it works, with sources named.

Why it exists

It started as a running joke with clients. When they got stuck, they'd ask themselves "What would Davidson do?" Some called their coaching homework and notes their WWDD book. Some said they couldn't unsee what they'd learned.
So I built it. What if they really could ask WWDD, and get an answer based on my actual content, my frameworks, and the science behind them?
Most people who need a second opinion need it today. WWDD takes a minute.
Twenty-three years of consulting judgment, minus the consulting fees.

Every read has nine parts

The read. What's really going on, in two to four sentences.
Three moves, ranked. Who does what, by when, with the exact thing to say, and the tradeoff on each.
What I'd actually do. My pick, and why.
From the field. A true story from my work, used only when it fits. There are 100+ of them and growing, all mine, all de-identified.
The framework, filled in. My framework with your names, your numbers, and your deadline in it.
Why this works. My read from experience, plus the science, with the researcher and book named so you can look it up.
Sources. Real, published research in leadership, behavior change, persuasion, and change management, cited in each read so you can look it up. The library is continually updated.
What changes Monday. Three things you can do before end of day Monday.
The line. One plain sentence you can keep.

Every WWDD read has nine parts: the read, three moves ranked, what I'd actually do, from the field, the framework filled in, why this works, sources, what changes Monday, and the line.

What makes it mine

My judgment. 23 years of consulting, coaching, and program design across Fortune 500 and public sector organizations: technology, retail, athletic and consumer brands, industrials, healthcare, insurance, startups, and nonprofits.
Frameworks I actually use with clients. Some are published, cited, and proven. Some are proprietary, developed over years of doing the work. Every read tells you which one it used and why.
My voice. Direct, plain words. It pushes back once before it answers, the way I do.
Real science, named. Every read ends with the mechanism and the source, so you can defend it in a room.
Specific to you. If a read could describe anyone, it isn't done.

How to use it

Go to the WWDD page. Nothing to download or sign up for. Works on a phone or a laptop.
Pick the lens: work and leadership, program and training, or personal life.
Answer two questions in a few sentences each: what's going on, and what's actually at stake. Names, dates, who signed off, what you already tried.
Click "Get my read." It arrives in under a minute.
Red pen: paste the email, message, or plan you're about to send, or attach it as a Word document, PDF, or text file. You get the spots that decide whether it lands, the exact replacement words, and a rewrite in your own voice.

How to use WWDD in five steps: open the page, pick the lens, answer two questions, get my read, red pen a draft. Under a minute, no account.

What's in it for you

Leaders: a decision unstuck before the next meeting, with the words to use.
Managers: a hard conversation thought through before you have it.
Consultants and coaches: a senior second opinion on a plan or a draft, on your timeline.
Anyone: frameworks you can name, reuse, and defend, built from real work.

Free and Core

Free: three reads a month, the full nine parts, red pen included. No account needed.
Core: up to 40 reads and red pens a month, redo any read through a different framework, exports (the read as a document, the line as a card, Monday on your calendar), and full history so your patterns show.
Same read, free or paid. Free is how you find out it's really me. Core is for people who want me in their week.
Price: $10 a month or $99 a year. Founding member price, locked in for as long as you stay.
To unlock: buy Core on the services page, then on the WWDD page click "What's in Core," enter the email you bought with, and click Unlock.

Where it leads

Many people use WWDD on its own, every week. That's a complete use.
When a read points to work that needs a person in the room, the next step is a free fit call. Bring the read with you.

Bring the mess. Leave with a plan. Try WWDD now. Three reads a month are free.